The Mini MBA in Marketing Management programme is designed for mastering all operational and behavioural fundamentals, such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are given importance. Finally, the implementation of distinctive sales and marketing tools are studied throughout the programme. In addition, students will enhance their knowledge and skills to address modern marketing challenges, develop successful marketing and sales strategies, gain “hands-on” theoretical sales experience, master marketing planning, sales tools and techniques, and build networking opportunities in the international market place.
Attendance : 30% Initial assessment : 20% Multiple Choice : 50% Total Earning Percentage for each Module : 100% Term Paper for Specialized module : 50%
There will be Ten (10) face-to-face or online teaching hours on this online module, and students are required to attend according to the schedules. Students who fulfilled the attendance will get 30% of grading. In order to successfully complete this module, students must complete the mandatory final Term paper for specialized module which is 50% of the assessment criteria, and they also require to participate in initiative assessment to get 20% and to sit Multiple Choice at the end of all the course works which will earn 50% for each module. Students need to achieve a passing grade of 50% or higher to complete this module.
Every program contains six (6) subjects. Every subject needs to fulfil at least ten (10) teaching hours.
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