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Diploma in Marketing

IQN, UK Qualification Diploma in Marketing Course aims for the creation and delivery of customer-driven strategies. By understanding the business world and what shapes the target market’s attitudes, behavior and decisions, learners will have what it takes to successfully satisfy market needs. This intends to increase learners’ knowledge and skills in marketing and sales management.

Learning Outcomes

On completion of this module, successful learner will be able to:
1. Understand the importance and functions of Marketing in organization
. 2. Demonstrate competence in Marketing.
3. Learn the marketing process, customer focus, the marketing environment, buying behaviour, market segmentation and positioning, product, distribution, promotion and services marketing know how to apply theories in real workplace.

Assements

  • Attendance (need 75% at least) 20%
    Quiz 10%
    Presentation 20%
    Exam 60%
    Total : 100%

Remark

In order to successfully complete this course, students must complete the mandatory project paper and achieve passing grade of 50% or higher.

Exam

In order to complete the diploma, you will have to pass a computer based MCQ exam. If you unfortunately fail in your first exam attempt, you will be allowed four re-sit exam opportunities.

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