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Professional Diploma in Sales and Sales Management

Professional Diploma in Sales and Sales Management course aims to examine the elements of an effective sales force as a key component of the organization’s total marketing effort. It will also explain professional selling and helps students improve their persuasion and selling effectiveness. Students will learn about the sales process, the buying process, relationship selling, prospecting, sales call planning, communication, negotiating, and closing sales as well as how to motivate, compensate, and train sales people.
The Association of Business Executives (ABE, UK), founded in 1973, was a not-for-profit skills development specialist and awarding organisation providing internationally recognised learning, credentials and quality assurance in the fields of business, entrepreneurship and employability.
ABE is affiliated to the UK Skills Partnership and Commonwealth Enterprise & Investment Council working together to offer integrated solutions in vocational skills development to international partners around the world.
ABE programmes allow you to study several areas of business management before deciding what you wish to specialise in.
ABEs internationally recognised qualifications give you the skills to build an outstanding business career.

Learning Outcomes

A successful student will have the following attributes and abilities:
1. Determine the best organizational structure for its sales force.
2. Design a system to recruit and train effective salespeople.
3. Design a plan to motivate, monitor, and control the sales force.
4. Estimate the market potential for each product; determine sales territories, quotas and forecast sales performance. 5. Determine possible ethical/legal implications and assess management’s responsibility to the customer, the salesperson, and the firm


  • Multiple Choice Question (Part 1) 40%
    Multiple Choice Question (Part 2) 50%
    Attendance for interactive online discussion 10%
    Total : 100%


In order to successfully complete this course, students must complete the mandatory project paper and achieve passing grade of 50% or higher.

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  • Address

    1st Floor , Building ( 9 ) , MICT Park , Hlaing Township , Yangon , Myanmar

  • Phone

    09 420100712

  • E-mail

    [email protected]