Professional Diploma in Digital Marketing programme is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy. The learners will be able to develop their understanding on how the organizations plan and design their digital marketing strategies through different channels, and develop tools for making their brands grow in the market for effectiveness and competitive edge. The Association of Business Executives (ABE, UK), founded in 1973, was a not-for-profit skills development specialist and awarding organisation providing internationally recognized learning, credentials and quality assurance in the fields of business, entrepreneurship and employ ability. ABE is affiliated to the UK Skills Partnership and Commonwealth Enterprise & Investment Council working together to offer integrated solutions in vocational skills development to international partners around the world. ABE programmes allow you to study several areas of business management before deciding what you wish to specialize in. ABEs internationally recognized qualifications give you the skills to build an outstanding business career.
On completion of this module, successful learner will be able to: 1. Assess and adopt different digital channels to develop digital marketing plans for organizations 2. Utilize the latest digital media channels, techniques and tools for marketing, growth and brandbuilding 3. Evaluate the effectiveness of integrated marketing strategies and determine how these strategies help to establish competitive advantages for organizations
In order to successfully complete this course, students must complete the mandatory project paper and achieve passing grade of 50% or higher.
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